Science for a better life - the motto of the Bayer Group reflects the company's passion for research and development in the health and agricultural fields. The road to innovative solutions for man and animal is often long and winding. Nevertheless, Bayer wants even laypersons to understand the process. redPlant, together with the RMH MEDIA GmbH won a pitch and subsequently developed five Serious Games that illustrate and explain these complicated processes in a playful way.
From Molecule to Medicine
All Serious Games were developed for the research field "From Molecule to Medicine". They explain fundamental techniques and process in the field of pharmaceutical research.
The illustration is done in WebGL to make it available on as many devices as possible.
The Serious Games were conceived and implemented to be used intuitively.
Important content is conveyed playfully. This boosts the learning and gaming factor.
The Serious Games are suitable for any age. They can be played without any in-depth technical skills.