Nike, one of the leading manufacturers of sports and leisure shoes, is always concerned with bringing its customers innovation and inspiration. To that end, redPlant worked with the agency demodern to create a digital experience of the future. The installations Social Media Wall, Footwear Terminal, and Replica Kiosk have been live since the Champions League Final 2015 at the 11teamsport Shop Berlin.
The tiles are dynamically generated and arranged according to content.
Integrated selfie mode.
If the 11teamsport Shop is closed, all social media channel are crawled and the content is updated.
Social Media Wall
The Social Media Wall spans nine square meters and is located in the central entrance area of the store. Equipped with Ultra HD and an infrared touch surface, it provides the user with current Facebook, Twitter, and Youtube information from the world of soccer.
Content Take Away
Thanks to the seamless connection of smart phone and Social Media Wall, all content can be saved to take away. With a simple shaking gesture, the user can transfer photos, videos, current sports news and even selfies from the Social Media Wall directly to a smart phone.
An interactive shopping experience in 4K. The customer can select items per touch and check their availability in real time. The installation is directly connected with the cash register and the warehouse. This makes for trouble-free shopping.
A 65’’ interactive touch table lets the user experience Nike shoes in a whole new way. Using RFiD-Technology, every shoe can be clearly identified by the installation. Additional camera tracking calculates the position of the shoe on the table.
Compare your Favorite Shoes
Apart from displaying the sizes available in the store and showing which soccer star is currently wearing the shoes, it is also possible to compare two shoes. The table automatically recognizes both products and shows special characteristics of both side by side.
The installations can be operated by several users simultaneously.
Various techniques are used to recognize the user – cameras, RFID, infrared.
Product recognition through RFiD-Technology. Integrated in every available shoe.
Connection of smart phone and social media wall. Content can be transferred seamlessly.
All installations are equipped with Multitouch sensors.
Smooth purchasing process through connection with cash register and warehouse.
Displaying photos, videos, or current sports news by linking different social media channels like Facebook, Twitter, Instagram, or Youtube.